Turn Heads Stand Out Show Up Knock'Em Out

with a
 STUNNING
BRAND & WEBSITE

built for bold leaders who have outgrown polite, filtered brands

BOOK A DISCOVERY CALL

IT’S TIME TO STOP HIDING

WE CREATE BOLD, REFINED BRANDS & WEBSITES THROUGH FOCUSED DESIGN DAYS.

a strategy-led process designed to move your business forward with purpose.

EXPLORE
THE EXPERIENCE

VIEW 
THE WORK

YOUR BRAND SHOULD REFLECT
THE PRESENCE
YOU WANT TO CREATE.

You’ve outgrown the inconsistent visuals, unclear messaging & pieced-together presence.

Whether you’re refining an established business or building something new, your presence should communicate confidence, credibility & the value you bring.

This is about creating a brand that communicates your value, earns trust & feels unmistakably yours, not one shaped by trends, imitation or the pressure to blend in.

THE BOLD BRAND

EXPERIENCE

A clarity-first framework for bold leaders ready to build a brand that captures their vision.

BASELINE

Define who you are, what you offer & who you're here to serve before a single design decision is made.

ESTABLISH
CLARITY

ORGANIZE

CREATE
ALIGNMENT

Shape the visual direction, messaging & strategy that bring every part of your brand together.

LIVE DESIGN

BUILD
MOMENTUM

Bring your strategy to life through focused Design Days that turn ideas into polished, usable design.

EXPLORE THE EXPERIENCE

STRATEGIC DESIGN
WHEREVER YOU NEED IT

BRAND DESIGN

Your brand says more than what you do. It communicates how you lead, what you value & why people should choose you.

Together we'll craft a visual identity that feels distinctive, earns trust & grows with your business, not one shaped by trends or imitation.

DESIGNED TO BE RECOGNIZED, NOT REPLICATED

WEBSITE DESIGN

Your website is often the first impression people have of your business. Make it count. It should communicate your value, build trust & showcase the level of leadership behind your work.

Through thoughtful strategy, compelling messaging & custom design, we'll design a website that supports your visibility, strengthens your credibility & helps you show up with purpose.

REFLECT THE BUSINESS
YOU BUILT

ASSET DESIGN

Not every need calls for a complete redesign. As your business evolves, we'll refine, expand & revisit the pieces that keep your brand cohesive, recognizable & consistent.

From marketing materials & presentations to social graphics, website updates & messaging reviews, every touchpoint is designed to support your growth & reflect the level of leadership behind your work.

YOUR BRAND DOESN’T SIT STILL

MEET THE PERSON BEHIND ETCHED

Hi! I’m Renee!

I believe bold leaders deserve brands that reflect the level of work they're putting into the world.

The best brands aren't built by following trends or copying what's working for everyone else. They're built with clarity, conviction & a deep understanding of who you are & the impact you want to make.

Many business owners eventually reach a point where their brand no longer reflects who they are, how they lead, or the vision they're building toward. Others are creating something new & want to begin with clarity & intention from the start.

That's where our work begins.

Together, we'll shape a brand and website that feel unmistakably yours, designed to earn trust, support your growth & represent the business you've become.

LEARN MORE ABOUT ME

CLIENT LOVE

  • Close-up photo of a smiling woman with wavy, light brown hair and blue eyes, wearing a white and black patterned top, against a neutral background.

    "I enjoyed the creativity of being able to bring ideas and concepts to life visually with Renee - she is excellent at this. The beautiful aesthetic was beyond what I had hoped for. I am grateful for her work and the huge impact it has had on my brand and business. Prior to working with Renee, the thought of creating a website and slides and materials for a large body of content was overwhelming for me. Renee is creative, really good at getting the "feeling/essence" of someone's brand, kind, professional and easy to work with. "

    ~ Annie Perrin, Annie Perrin Consulting

  • A smiling man with short dark hair and a beard, wearing a navy blue polo shirt, standing with arms crossed in front of a colorful, geometric-patterned wall.

    "I had the pleasure of working with Renee for my website redesign and branding and I couldn't be happier with the results. From the initial consultation to the final launch, Renee made what could be described as an overwhelming task seamless. Her attention to detail, creativity, and professionalism were exceptional, and I will always recommend Renee to anyone looking to take their business to the next level. "

    ~ Ilan Immerman, Movement Method

  • Two smiling adults, a man and a woman, standing side by side in a decorated hallway, both wearing blue T-shirts with the text "WHITMAN SUMMER CAMP". The hallway is decorated with colorful pennant banners and balloons.

    "Renee’s innovative approach to design combined with her technical expertise resulted in stunningly unique solutions tailored perfectly to our requirements. Her ability to adapt to feedback and iterate until perfection was achieved truly set them apart. To anyone considering working with Renee, I wholeheartedly encourage you to seize the opportunity. Expect nothing short of exceptional service, unparalleled creativity, and a genuine commitment to bringing your vision to life. "

    ~ Jenn & Doug Whitman, Whitman Summer Camp

  • Woman with gray, wavy hair smiling in front of a white wooden wall, wearing a black and white striped shirt.

    "Creating a brand and website can be overwhelming, but Renee is exactly what you want in a graphic designer. She answered all my questions along the way, listened to my ideas, and helped me focus my message. She has a gift for taking your vision and adding just the right touches to make your business visually come to life. The end result was a bright and cheerful logo and brand design that I adore, as well as a user-friendly website that truly represents my small business."

    ~ Kate Visser, Workshop Table

  • Smiling man with muscular arms, tattoos, glasses, black baseball cap, black T-shirt, standing in gym with yellow and black logo in background.

    "Renee is excellent at what she does! I had a great experience working with her, building our website and personalized signature. She was able to channel all my ideas and execute them exactly as I envisioned. Renee’s professional, collaborative style gave me different ideas, opinions and points of view that allowed our vision as a company to come to life. "

    ~ Raphael Souza, Flex Training Series

  • Woman with long dark hair wearing a snake print blouse, standing in a bright kitchen with a window, smiling with hand on hip.

    "We created a beautiful new space online. It was not possible without Renee. Her passion became our reality. Talent beyond words. I will sing her praises for all to hear."

    ~ Lorraine Pendleton, DB&C Home Restorations

  • A smiling blonde woman wearing a blue sleeveless top and hoop earrings outside with blurred trees in the background.

    "Renee’s attention to detail and ability to turn my vision into a design for my logo and brand material was wonderful. "

    ~ Julie Friedman, Exteriors

@ Etched

YOUR NEXT CHAPTER
STARTS HERE

Whether you're creating something new or evolving what's already built, the right strategy changes everything.
Book a complimentary Bold Brand Breakthrough and let's explore what's possible.

BOOK A BOLD BRAND DISCOVERY CALL

Just have a quick question? Shoot me an email!

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